Which of the following is not true of a brand experience?
a. The experience should inspire the audience to participate and share.
b. The ideal experience can be thought of as one that captures the sweet spot at which the audience’s passions and needs intersect with the brand’s identity.
c. It should be authentic and conversational to fit the culture of social media.
d. It should be discoverable so that the brand appears during relevant searches.
e. All of these are true.
e. All of these are true.
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Mathematicians call a sequence of steps a(n) _____ and the categories of data that are considered when following those steps parameters.
Fill in the blank(s) with the appropriate word(s).
Illegal acts of a small dollar amount can be ignored because they are immaterial
Indicate whether the statement is true or false
When identifying the need your proposal meets, you are identifying its _____
A) content B) purpose C) audience D) context E) deadline
Companies can customize Web advertising by ________ so that people who log on in different places will see ad banners for local businesses
A) geocoding B) geodemography C) geodiversity D) psychographics E) usage