Alex is an attorney representing Beron Enterprises. Alex learns that Beron Enterprises is about to purchase TrieffCorp, a publicly traded company. Alex knows that the price of the stock will rise as soon as Beron Enterprises announces the acquisition. Based on this information, Alex purchases stock in TrieffCorp. Alex is
a. liable under tipper/tippee theory
b. liable under misappropriation theory
c. liable under the Private Securities Litigation Reform Act of 1995
d. not liable because he is not an insider
Answer: b. liable under misappropriation theory
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Which of the following is true of direct and digital marketing?
A) Its marketing message is fixed and does not change according to the customer's requirements. B) It is suited for highly targeted marketing efforts and for building one-to-one customer relationships. C) It is presented as company news rather than as a sales-directed communication. D) It does not involve any interaction between the company and its customers. E) It is an impersonal promotion tool that hinders two-way communication.
MPR planning most likely overlaps with all of the following aspects of a firm EXCEPT ________
A) employee benefits analysis B) strategic marketing plans C) community relations activities D) crisis communication plans E) product launches
SuperMeds Corporation develops a new drug that controls severe acne. The drug is not approved by the government for sale in the United States because one of its ingredients is a banned chemical. This chemical is not banned in Mexico. Whether it is ethical for SuperMeds to sell the drug in Mexico depends on A) theeffect of any "bad" publicity from the sale
B) the number of potential customers. C) which legal standards are applied. D) which ethical standards are applied.
The unpaid form of nonpersonal presentation of ideas, goods, or services is called
A. publicity. B. customization. C. productivity. D. personal selling. E. profit.