Prevention costs include ______.

a. costs incurred to prevent defects and errors from occurring before manufacturing the product or delivering the service
b. costs of inspecting employees after they have manufactured a product
c. costs of managing product returns
d. liability resulting from product defects


a. costs incurred to prevent defects and errors from occurring before manufacturing the product or delivering the service

Business

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Which of the following usually describes a company's major business thrusts, customer orientation, or business philosophy, in general terms?

A) value proposition B) marketing mix C) mission statement D) product positioning

Business

Traditional methods of personal selling include a planned presentation to one or more prospective buyers for the purpose of making a sale

Indicate whether the statement is true or false a. True b. False

Business

Past behavior of demand is indicative of its future behavior, therefore past demand data can be used to construct demand forecasts. This statement is the underlying principle of the ______ method.

a. causal b. market research c. time series analysis d. Delphi

Business

Consumer-to-consumer applies to sites primarily offering goods and services to assist ____________ interacting with each other over the Internet.

Fill in the blank(s) with the appropriate word(s).

Business