What factors affect the level of formality appropriate for an oral presentation?
Generally, complex topics or presentations that involve high-risk situations are formal and include well-planned visual aids. Furthermore, the larger the audience or the greater the audience's opposition to your ideas, the more formal your presentation should be. International presentations are typically formal.
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Answer the following statements true (T) or false (F)
1. Power refers to the rights inherent in a managerial position to make decisions, give orders, and utilize resources. 2. Director of accounting is an example of a staff position. 3. Staff personnel have authority functions in that they provide advice, recommendations, and research to line managers. 4. An advantage in using centralized authority is that there is less duplication of work, because fewer employees perform the same task.
An advantage to using a perceptual map is that it
A. can highlight potential market positions that might be underserved. B. it is the quickest way to determine market segments. C. shows the firms strengths, weaknesses, opportunities and threats. D. shows how other companies are marketing their products. E. shows which products of a firm are most profitable.
Joe's Manufacturing is considering bidding on a small order for 5 units. Based on similar products that they have made in the past, they believe that the first unit will take 500 labor hours
They also believe that there will be an 80% learning curve. How many hours of labor should Joe include for his bid?
A channel that includes both a manufacturers' agent and an industrial distributor is appropriate under which of the following circumstances?
A. When the firm wants specialized personnel to follow up the work of the sales force B. When the marketer wishes to enter a new geographic market but does not wish to expand the existing sales force C. When only one or two channels of distribution are available for products D. When the sales force is large and the marketer is thinking of cutting it down E. When customers are highly concentrated in one geographic area