Apple hosts a large number of ________, which become customers' primary source of product information after warranties expire and are organized by product lines and type of user (consumer or professional)
A) niche networks
B) social networks
C) microblogs
D) blogs
E) online communities
E
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A company seeking to build brand awareness through repeated exposures of the same ads is using the concept of high:
A) frequency B) continuity C) exposure D) reach
Multichannel and omnichannel retailers struggle to provide an integrated shopping experience, because
A. they do not have intermediaries for supplying products. B. various channels demand various skills and unique resources. C. they generally offer limited assortments in their channels. D. multichannel retailing often results in a pyramid scheme. E. merchandise is offered at the same price across channels.
The entry to adjust for corporate income taxes includes
a. a debit to Income Tax and a credit to Income Tax Expense; b. a debit to Income Tax Expense and a credit to Income Tax; c. a debit to Income Tax Expense and a credit to Income Tax Payable; d. a debit to Income Tax and a credit to Income Tax Payable; e. a debit to Income Tax Payable and a credit to Cash
A standardized corporate visual identity, which reduces cost,
A. is the same logo and visual representation in all markets. B. results in trademark infringements in many smaller markets. C. ignores the needs of developing markets. D. is a way of conducting external assessment that is consistent is all firm operations.