In the VALS framework, each consumer segment exhibits unique media preferences. Which segment is most likely to view outdoor advertising?
A. Survivors
B. Makers
C. Strivers
D. Believers
E. Experiencers
Answer: B
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In the context of identifying competitors' strategies, the more that one firm's strategy resembles another firm's strategy, the more likely the two firms are to ________
A) merge B) compete C) globalize D) form a partnership E) become market leaders
Negotiation is often a ______ game in which one party’s gain is the other party’s loss.
A. win-win B. zero-sum C. lose-lose D. fair
Riley knows her ex-husband would not think about taking out a life insurance policy on himself to protect their two children in the event of his untimely death. As a result, Riley is taking out a policy on him and paying for it herself
That makes Riley the ________ and her children are the ________. A) insured, policy holders B) policy owner, beneficiaries C) beneficiary, policy holders D) insured, policy owners E) none of the above
A production process produces 2% defective parts. A sample of five parts from the production process is selected. What is the probability that the sample contains exactly two defective parts?
a. .0004 b. .0038 c. .10 d. .02