Providing expatriates with company newsletters and community newspapers helps them
A. develop the skills required to complete the task and return home.
B. deal with differences in language and culture in a new country.
C. identify their role and responsibilities as an overseas manager.
D. understand the work requirements of a foreign assignment better.
E. experience minimal difficulty trying to adapt to changes on returning to the home country.
Answer: E
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A creative brief may include all of the following, except:
A) an objective of building brand image B) specifying the target audience C) describing the public relations program D) a clear message theme
As the marketing manager of a company that manufactures floor tiles, Evans Smith is given a target to achieve 500 new customers by the end of summer
He decides to search the market for probable customers who might use the product but do not at present. Which of the following strategies is Evans pursuing to increase the market demand for his product? A) market-penetration strategy B) new-market segment strategy C) geographical-expansion strategy D) needs-assessment strategy E) consolidation strategy
Which of the following types of differentiation is used to gain competitive advantage through the way a firm designs its distribution coverage, expertise, and performance?
A) services differentiation B) channel differentiation C) people differentiation D) product differentiation E) price differentiation
The practice of inferring needs and preferences from a consumer's online behavior and then targeting related advertisements to them is referred to as
a. data mining. b. behavioral marketing. c. Internet tracking. d. targeted selling.