How could a marketer adapt a product to appeal to international markets? Give a specific example.
What will be an ideal response?
Responses will vary widely, but students should recognize the importance of local tastes and preferences while bearing in mind the importance of economics of scale that might be realized through standardization.
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What is a premerger notification? Explain the process outlined by the Hart-Scott-Rodino Antitrust Improvement Act to execute a merger
What will be an ideal response?
Determine the order quantity for product Y. (Assume 52 weeks of operation per year.)
A company produces item Y, and uses the basic EOQ model for managing its inventory. Lead time to obtain item Y is two weeks. Demand is normally distributed with a mean of 400 units per week and a standard deviation of 40 units per week. The desired service level is 98.5%. The ordering cost is $20, and carrying cost is 20% of the items cost, which is $10.
Which of the following elements is (are) needed in a straightforward calculation of the variable-overhead spending variance?
A. Variable overhead incurred during the period. B. Budgeted variable overhead based on actual hours worked. C. Standard variable overhead applied to production. D. Both variable overhead incurred during the period and standard variable overhead applied to production. E. Both variable overhead incurred during the period and budgeted variable overhead based on actual hours worked.
Fervor Inc., a leading women's clothing line, has printed its company name and logo on ballpoint pens, calendars, and key rings. As part of its promotional strategy, customers of Fervor are offered these items as complimentary gifts. These items are referred to as
A. support media products. B. premiums. C. company benefits. D. advertising specialties. E. ambient products.