Media events often focus on important rituals while promoting a variety of less obvious messages, or _____
a. values
b. influences
c. hegemonies
d. subtxts
Answer: d
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Which statement does NOT apply to all cultures, according to Kluckhohn and Strodtbeck?
A) People in all cultures face common human problems for which they must find a solution. B) Every member of a culture must agree with and abide by one solution to each problem. C) The range of alternative solutions to a culture's problems is NOT limitless. D) Within a given culture, there will be preferred solutions, which most people within the culture will select, but there will also be people who will choose other solutions.
Belief strength is not predictive of attitude when?
a. standardized lists of beliefs are used b. salient beliefs are negative c. individualized lists of beliefs are used d. there are more than five salient beliefs
The "return of the reader" in reader-oriented criticism is in part a return to
a. historically framed sociology of literature. b. genre criticism. c. thinking about literature as a rhetorical communication act. d. Both a and b. e. Both a and c.
A multinational food manufacturing company decided to use a football player to promote its new protein shake during the Super Bowl
In the advertisement, the celebrity informed the audience that the drink was highly energizing, and as a result, the sales of the product increased three-fold. Which factor contributed to the increase of the product's sales? a) Source credibility b) Audience analysis c) Appeal to self-interest d) Clarity of message