The "return of the reader" in reader-oriented criticism is in part a return to
a. historically framed sociology of literature.
b. genre criticism.
c. thinking about literature as a rhetorical communication act.
d. Both a and b.
e. Both a and c.
e
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How did Edward Bernays and Doris Fleishman pioneer pro bono PR work?
a. writing free articles about their clients b. promoting charities at no cost c. using media tours regularly d. scheduling press events
Which of the following is not an interpersonal context?
A) parent scolding a child B) a physician and patient talking C) talking out loud to myself D) two co-workers talking
Which of the following intentions would be appropriate in a speech to inform?
a. ? Explain b. ? Convince c. ? Influence d. ? Explore
During the Sago mine disaster in 2006, families of the trapped miners were erroneously led to believe that the men had been successfully rescued because ________
A) the mining company did not have crisis communication plan B) the mining company's crisis communications plan was not followed C) state officials "jumped the gun" in a effort to get credit for the rescue D) company officials lied to them E) the families were impatient