A model/celebrity, when used as an indirect source, delivers the main message of an advertisement.
Answer the following statement true (T) or false (F)
False
An indirect source, say, a model, doesn't actually deliver a message but draws attention to and/or enhances the appearance of the ad. Some ads use neither a direct nor an indirect source; the source is the organization with the message to communicate.
You might also like to view...
Businesses use _____ to analyze data.
A. models B. ideas C. facts D. beliefs
_____ involves developing product or service offerings customized for the appropriate customer segment and then pricing and communicating these offerings for the purpose of enhancing customer relationships
a. Transaction management b. Campaign management c. Lead generation d. Lead qualification
The demand for services is usually easier to predict than the demand for goods
Indicate whether the statement is true or false
Which of the following is defined as a central political apparatus that coordinates the economic, social, and foreign policy of the member-states?
A. Free trade area B. Political union C. Economic union D. Common market E. Command economy