In a completely centralized system, the sole remaining task for a client would be to manage the user interface
Indicate whether the statement is true or false
FALSE
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Many of the goals of business-to-business advertisements are the same as those devoted to consumers
Indicate whether the statement is true or false
Which of the following statements about technology support for salespeople is NOT true?
A) Computer-based decision support systems have been created for sales managers and sales representatives. B) Social media sites make it easier to sell with few, if any face-to-face meetings. C) Going online, salespeople can prime themselves on backgrounds of clients. D) Salespeople often have online access to brochures and prewritten sales letters. E) All of the above are true.
Which of the following BMC element refers to building positive feelings about your business and customer loyalty?
a. value proposition b. customer relationships c. market segmentation d. customer loyalty plans
According to the authors of the text, what should drive the design of your product?
a. Market demand b. Your competition c. Convenience d. Saving money