The difference between the federal minimum wage and the tipped wage involves:
A) The type of work the employee performs.
B) An employee's qualifications for the job.
C) The size of the town in which the employers is located.
D) Supervisory reviews about the employee's performance.
A) The type of work the employee performs
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Mini-Case Question. Organic Harvest Inc offers five flavors under the OrganicDrinks brand. Based on the success of these flavors, the firm introduces three new flavors of OrganicDrinks: Pink Pomegranate, Cool Coconut Water, and Spicy Apple Cider
In this example, Organic Harvest Inc uses which of the following product-line extension strategies? A) vertical brand-line extension B) horizontal brand-line extension C) new product-market brand extension D) cobranding E) product bundling
Which of the following statements is true regarding the affordable method for setting a promotion budget?
A) It is mostly used by large businesses. B) It completely ignores the effects of promotion on sales. C) It tends to place promotion first among spending priorities. D) It leads to a certain annual promotion budget. E) It almost always results in overspending.
In terms of product knowledge, salespeople:
A) can know too much about the products they sell B) are often better off appearing to be "in the dark" at times C) should provide prospects with limited product information D) cannot, generally, know too much about the products they sell E) should assume the stance of novice users to develop customer empathy
Amanda has high self-awareness and self-objectivity, which should help her become a(n) ________ leader
A) autocratic B) untrustworthy C) phony D) authentic