Edmonco Company produced and sold 45,000 units of a single product last year, with the following results: Sales Revenue$1,350,000 Manufacturing costs: Variable 585,000 Fixed 270,000 Selling costs: Variable 40,500 Fixed 54,000 Administrative costs: Variable 184,500 Fixed 108,000 Edmonco's operating leverage factor was:
A. 4.
B. 5.
C. 6.
D. 7.
E. 8.
Answer: B
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The primary reason companies develop a communications budget using the percentage of sales method is:
A) it tends to be more accurate than the other methods B) the budget tends to change with sales, so as sales increase there is more money available for communications C) money is available for unique marketing opportunities that arise D) it is simple to prepare
Answer the following statement(s) true (T) or false (F)
1. Firms often produce different products for different market segments. 2. A target market is a market segment to which a business directs its marketing campaign. 3. Niche marketing targets all consumers over the age of 65. 4. The most effective marketing strategy is a strategy that focuses on selling a product to as wide and as large a group of people as possible. 5. The total market approach is most appropriate when the customer needs are dissimilar.
Both categories of harassment, quid pro quo and hostile environment, violate ________, regardless of the sex of the harasser and the victim.
A. the Labor-Management Reporting and Disclosure Act B. Title VII of the Civil Rights Act of 1964 C. the Americans with Disabilities Act D. the Equal Employment Opportunity Act E. the Fair Labor Standards Act
Which of the following is not one of the dimensions of entrepreneurial orientation?
A. proactiveness B. autonomy C. opportunism D. risk taking