A donut shop chain opened its first store outside of North America with the opening of a shop in Australia. The donut company used a ________ strategy
A) market development
B) product penetration
C) market penetration
D) cash cow
E) product development
A
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Export embargoes induce greater losses in consumer surplus for the target country
a. the lesser its initial dependence on foreign-produced goods. b. the more elastic the target country's demand schedule. c. the greater the available output from alternative suppliers. d. the more inelastic the target country's supply schedule.
During the 1780s–1790s, the largest source of revenue for the U.S. government came from
a. the personal income tax. b. the corporate income tax. c. the social security tax. d. import tariffs.
Which of the following is a policy a store can adopt to make low-profit customers more profitable?
A) 2Wheels sends birthday greetings to its best customers and gives them discounts on merchandise. B) 2Wheels has a club for its regular customers, organizing cycling events and parties for them. C) Though 2Wheels previously offered free delivery, it now charges for deliveries made outside the city. D) 2Wheels allows existing customers to upgrade to a newer model at less than the sticker price by trading in their older model. E) 2Wheels encourages customers to send in their suggestions for product improvement.
Which of the following examples represents a product sales-force structure?
A) Venson's produces frozen dinners at its factory in Ohio, and it sells them across the country through a network of sales representatives organized into regional and territorial tiers. B) AmWeb produces an expensive brand of herbal cosmetics called "Green You" that are sold in select boutiques and beauty parlors by selling teams assigned to serve small groups of key customers. C) Verra Designers operates from its landmark store in uptown New York and customers from all over the world come to this store to buy original merchandise at steep prices. D) Carlton Computers sells its range of highly specialized computers through special teams, each of which has received training in the configuration, uses, and USPs of a single model in the range. E) Nutters Inc., producers of cookies and other baked goods, markets its products throughout the country through a network of area and regional sales officers.