How competitors calculate depreciation is most likely to affect comparisons between competitors if property, plant and equipment:
A. makes up a small percentage of assets and average useful lives are fairly similar.
B. makes up a large percentage of assets and average useful lives are fairly different.
C. makes up a small percentage of assets and assets are financed in a different way.
D. is primarily leased in the industry, not purchased.
Answer: B
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Meet-the-competition method of developing a marketing communications budget is often used in highly competitive markets where rivalries between competitors are intense
Indicate whether the statement is true or false
In the scenario, how does Herb segment his market?
A) values B) usage rate C) income D) geographically E) demographically
Recently, major proactive fraud detection developments have occurred and include all of the following except:
a. installing hotlines or whistleblower systems. b. mining various databases looking for unusual trends or relationships. c. developing and maintaining an effective policy for handling fraud. d. All of the choices are recent major proactive fraud detection developments.
Match each term with the correct statement below.
a. convenience products b. shopping products c. specialty products d. primary-demand advertising e. institutional advertising f. contest 1. Products that buyers are willing to go to considerable trouble to obtain 2. An organization desires to build goodwill and a favorable public image rather than promote a specific product 3. Products that people buy frequently and without much thought or effort. 4. Products that people will buy after some time and effort; comparison shopping. 5. A method of sales promotion in which consumers compete for prizes based on some skill