In the scenario, how does Herb segment his market?
A) values
B) usage rate
C) income
D) geographically
E) demographically
B
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Answer the following statements true (T) or false (F)
1. Studies show a surprising lack of correlation between organizational commitment and job satisfaction. 2. When an employee does not show up for work every day it is known as turnover. 3. Turnover is very costly for an organization in terms of recruitment and training. 4. At a working lunch with her boss and several people from other departments, Sanaa asked others about their projects and was genuinely interested in what they were trying to do. Here, Sanaa was exhibiting organizational citizenship.
How would accepting the order affect Grill Time's operating income?
Grill Time sells its barbecue sets for $170 each. Suppose the company incurs the following average cost per barbecue set:
Grill Time has enough idle capacity to accept a one-time-only special order from Backyard Living, Inc. for 2,000 barbecue sets at a sales price of $130 per set. Grill Time will not incur $2 of variable selling expenses for this order.
A key supply chain difference between Gateway and Apple is that
A) Gateway's stores currently carry a large variety of products made by other manufacturers, while Apple carries only Apple products. B) Apple has always carried product in their stores while at one time Gateway stores carried no inventory. C) Gateway has always used a push system while Apple has always used a pull system. D) Gateway has no suppliers, preferring to make everything in-house, while Apple buys many of their components from suppliers.
FedEx and UPS are converting their delivery trucks with standard diesel engines to more fuel-efficient and cleaner hybrid-electric vehicles, which can cut fuel costs by half and lower fuel emissions by 90 percent. These vehicles are marked as low-emission hydraulic hybrids right on the side of the trucks. This is an example of
A. demarketing. B. green marketing. C. cause marketing. D. preemptive compliance. E. triple-top line marketing.