The mutual interests of media companies and advertisers have led to the __________ of the mass audience into countless subsets that can be targeted with specially-focused appeals
Fill in the blank with correct word
fragmentation
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Tuckman’s model of group evolution does not account for complexity within group dynamics. Instead he assumes a rather _________ group.
A. Diverse B. Collective C. Plain D. Homongenous
Answer the following statement(s) true (T) or false (F)
1. The textbook argues that we pay advertisers to condition us. 2. Each year, the amount of money spent on advertising grows dramatically. 3. The more you understand about how ads are designed, the more you can appreciate the effort that goes into this process. 4. Most ads are designed to convince people to buy the product. 5. Ads usually present one simple claim and emphasize it over and over.
Kinesics is a general term for ¬¬¬_____
a. human movement, gestures, and the use of space b. gestures, the use of space, and posture c. human movement, gestures, and posture d. gestures, posture, and adaptors
In close relationships, the ______ have variety and depth.
a. roles b. conflicts c. interactions d. connections