Mira, a prominent cyclist, was recently involved in a drug scandal. In an effort to mitigate the crisis, her PR staff organized a press conference,wrote a speech, and askedMirato remember it word for word. What method of delivery was Mira asked to adopt?
a. Memorized speaking
b. Manuscript speaking
c. Impromptu speaking
d. Extemporaneous speaking
A
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What positive and negative consequences have resulted from the U.S. time orientation?
What will be an ideal response?
Why is public relations referred to as the fifth "P" of marketing strategy?
A) It provides third-party endorsements. B) It serves the public interest and generates public goods. C) Public relations can help pull the company into the market. D) It refers to audiences as "publics" rather than "consumers." E) Public relations is a management process.
If you want to check your perceptions of someone, which of the following questions will help you?
A. Is this person like she/he should be? B. Does this person do what I think she/he should do? C. Is this person a member of my in-group? D. All of the above. E. None of the above.
Workman, Digital Communications Manager for? CH2MHill, mentions sharing information throughout the organization and posting documents on a private network that is available to all employees. This networked communication application is called which of the? following?
A. Videoconference B. Intranet C. Instant messaging D. Voice mail E. Extranet