Which of the following is true of a franchise fee?
A. It is a continuous fee paid by the franchiser to the franchisee.
B. It is a fee based on the percentage of a franchisee's gross revenue.
C. It is a one-time fee paid to the franchiser.
D. It is a fee paid to the franchiser at regular intervals of time.
Answer: C
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Which of the following operating activities results in a cash outflow?
a. Paying creditors for merchandise b. Collecting accounts receivable c. Making cash sales d. Receiving deposits recorded as unearned revenue
Describe how supervisors can implement change.
What will be an ideal response?
Since Maytag's appliances have earned a reputation as being reliable and durable, John decided to buy a new Maytag washing machine, and was willing to buy it despite the fact that it was more expensive than other brands. Which dimension of brand equity does this example illustrate?
A. brand assets B. brand awareness C. perceived quality D. specific warranty E. brand association
The Broadmoor Hotel in Colorado Springs, Colorado, maintains its five-star rating by focusing on five service characteristics: reliability, responsiveness, assurance, empathy, and tangibles. The hotel has been updating rooms built in the early part of the 20th century to meet the needs of 21st-century visitors. To accomplish this, it spent millions in improvements, renovating rooms, and adding a new outdoor pool complex. These renovations focus on the ________ service characteristic.
A. reliability B. empathy C. responsiveness D. tangibles E. assurance