Who are considered to be the most important component of the entertainment and sports industries?

a) Celebrities
b) Administrators
c) Backroom staff
d) Audiences


a

Communication & Mass Media

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You call your parents to ask to borrow $500 because you are short this month. They refuse, as you expected, so you ask if you can at least have $100 because you’re strapped for cash. They agree to send you $100. What sequential persuasion strategy did you use?

a. Foot-in-the-door b. Door-in-the-face c. Pregiving d. Rewarding

Communication & Mass Media

When does cohesiveness negatively influence group behaviors?

A. when members wish to remain in the group B. when members disagree about the correct solution C. when members lose the ability to question group decisions D. when members share common goals

Communication & Mass Media

Athena has an analytical social style; however,

she is leading a project with a group of expressive people. Because of this difference, she adapts her style to be more enthusiastic and friendly. Athena's ability to adapt is called . A. awareness B. style flexing C. position flexing D. classical leadership

Communication & Mass Media

What did Starbucks state as the reason they quit writing “Race Together” on the cups after one week?

a. The CEO decided that a retail setting was not the place to engage in social issues. b. The feedback from social media was simply too critical and sales were declining. c. The initiative lasted for its intended run date and was simply a jumping off point in the conversation. d. The CEO and Vice President of Corporate Communications felt threatened so the initiative was stopped.

Communication & Mass Media