In the table above, the equilibrium exchange rate is shown as
The next five questions refer to the table below, which shows the supply and demand schedules of British pounds.
Exchange Rate:
Quantity of Pounds Supplied Dollars Per Pound Quantity of Pounds Demanded
100 $2.50 20
80 2.00 40
60 1.50 60
40 1.00 80
20 0.50 100
a. $2.50 per pound.
b. $2.00 per pound.
c. $1.50 per pound.
d. $1.00 per pound.
c. $1.50 per pound.
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A firm that has a database containing consumer purchasing histories and uses the information to create market segments is using:
A) demographic segmentation B) psychographic segmentation C) benefit segmentation D) usage segmentation
The difference between advertising and publicity is that advertising is
A. designed for very targeted audiences, while publicity reaches mass audiences. B. designed to remind consumers, while publicity is used to persuade consumers. C. more effective in reaching consumers. D. a paid form of marketing communication. E. almost always used in conjunction with consumer satisfaction surveys.
The verbal and nonverbal responses from a receiver are called __________
Fill in the blank(s) with correct word
Opportunity costs include only out-of-pocket expenses
Indicate whether the statement is true or false