The belief in causality, which suggests that some variables will affect other variables in specific and predictable ways, and that we should objectively identify and measure those variables in organization which have such relationships, is a hallmark of _______________?
a. Institutional theory
b. Contingency theory
c. All research methodologies
d. Phenomenology
b. Contingency theory
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Which of the following techniques uses an estimate of the eventual penetration rate, an estimate of the ultimate repeat rate, and an estimate of the relative product category usage rate of buyers of the new brand to determine eventual market share?
A) Parfitt-Collins model B) Boston Consulting Group Matrix C) Porter's Five Forces model D) GE's industry analysis evaluation
What happens in a modified rebuy?
What will be an ideal response?
If a company faces competition, its demand at different prices will depend on whether competitors' prices stay constant or change with the company's own prices
Indicate whether the statement is true or false
If the arrangement of a résumé is unattractive, unappealing, or in poor taste, the message might never be read
Indicate whether the statement is true or false