Competitive positioning and customer positioning are _______________.
a. exactly the same thing
b. different, and unrelated concepts
c. are different but related concepts
d. are different things to different people
c. are different but related concepts
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Which of the following is LEAST likely an example of customer service?
A. Next-day delivery B. Free gift wrapping C. Five-year warranty D. Covered parking E. Wholesale price
Visitors to a virtual world represent themselves through avatars
a. True b. False Indicate whether the statement is true or false
In an entity-relationship diagram, ____ are used to show the characteristics of relationships.
A. squares B. circles C. diamonds D. parallelograms
A government agency has a new hydroelectric project that will take 15 years to build before it pro¬vides any benefits. The net present value of the project will be highest under which of the following discount rates?
a. 0 percent b. 1 percent c. 3 percent d. 5 percent