Marian Fleming, new CEO of Xenon Products, worked diligently with her board to develop a vision for the firm. She tells her chairman, "With this vision, I know where I want us to go. And I must articulate this vision, clearly and often, so that ________ can understand the vision and can state it clearly themselves."
A. other people outside the organization
B. stakeholders
C. the media
D. other people in the organization
E. customers
Answer: D
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Aisha is a marketing manager with Injoos, a company that manufactures packaged fruit juices
Knowing that several other companies exist in the market that offer similar products, Aisha decides to build a customer base from among those who prefer to avoid mass media and other targeted promotions. Which of the following marketing communications tools would be her best option to build a favorable impression among the prospective customers? A) advertising B) personal selling C) sales promotions D) direct marketing E) public relations
Answer the following statements true (T) or false (F)
1. The age of the audience is rarely a factor to consider. 2. Each member of your audience is a unique individual not simply a composite of a set of demographic factors. 3. Before class starts or right after it finishes are good times to make small talk with your peers in an effort to discover what they think about certain topics.
Companies that organize their sales force by customer and territory; product and territory; product and customer; or territory, product, and customer are using a ________ sales-force structure
A) market B) simple C) product D) territorial E) complex
An example of environmental dumping is not found in the
A. nuclear waste shipments to developing nations. B. recycling and processing of Virginia garbage to yield fuel and fertilizer. C. garbage shipments from New Jersey to developing nations. D. maquiladora plants of Mexico, located near the U.S. border and operating at lower environmental standards than would be required in the U.S.