A firm is examining its data requirements to achieve the objectives of its research study. The management team determines that in order to get the needed data, it cannot use an observation method. Instead, it will have to do a mail survey. The team is most likely in which step of the questionnaire design process?
A. Confirming research objectives
B. Pretesting, revising, and finalizing questionnaire
C. Developing questions and data scaling
D. Determining layout and evaluate questionnaire
E. Selecting appropriate data collection method
Answer: E
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Which of the following describes a controlled test market?
A) It is one in which the firm tests the product or marketing-mix variables through the company's normal distribution channels. B) It is conducted by outside research firms that guarantee distribution of the product through prespecified types and numbers of distributors. C) It includes a panel of consumers that has agreed to carry identification cards that each consumer presents when buying goods and services. D) A limited amount of data on consumer response to a new product is fed into a model containing certain assumptions regarding planned marketing programs, which generates likely product sales volume. E) none of the above
What is a product mix? What are the four dimensions of a product mix?
What will be an ideal response?
For what major reason will some employers refuse to answer details about the quality of a former employee when asked?
a. too little memory of the employee b. not wanting to help a rival business c. fear of violating the candidate’s privacy d. fear of a defamation lawsuit
When writing a message offering constructive criticism, one's primary consideration should be
a. identifying who made the error. b. offering input that could benefit many. c. getting even for the mistake that was made. d. none of the above.