If your specific purpose were "To inform my audience how hurricanes develop," you would probably organize your speech in ________ order.

A. elemental
B. informative
C. spatial
D. chronological
E. comparative


Answer: D

Communication & Mass Media

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In terms of persuasion, the concept of similarity:

a. represents and infinite number of factors in which two people can be alike b. is defined as the message spender having similar demographic traits to the message receiver c. directly influences the persuasive effectiveness of a message sender d. only is concerning when researchers are studying credibility

Communication & Mass Media

Answer the following statement(s) true (T) or false (F)

1. Thomas Paine’s pamphlet Common Sense could be seen as a very early example of public relations. 2. The Keurig 2.0 case study of consumers complaining about being forced to use nothing but official company coffee pods in the coffee maker demonstrates that if a company ignores complaints on social media, they will eventually go away. Responding to the critics would have just prolonged the problem. 3. Telephone companies and electric utilities were among the last businesses to start actively using public relations. 4. Before the 1920s press agents mostly just worked at getting publicity for their clients as opposed to creating an image. 5. Ivy Lee made “spin control” a popular term as early as 1910.

Communication & Mass Media

When designing a transparency or a computer frame for projection, what is the maximum number of font styles you should use per page or screen?

What will be an ideal response?

Communication & Mass Media

Lara has just started a new job and is feeling somewhat anxious. She can reduce her uncertainty by which passive method?

a. Perception checking with her colleagues b. Observing her surroundings and how people interact on the job c. Asking her coworkers for information d. Asking her supervisor for information

Communication & Mass Media