Which of the following is an electronic stock market without a physical trading floor?
A. Mercantile Exchange
B. New York Stock Exchange
C. Nasdaq Stock Market
D. American Stock Exchange
Answer: C
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The marketing department tends to create contact points with customers and potential customers; the public relations department deals with the other contact points that are created or are unplanned
Indicate whether the statement is true or false
To ensure against interruptions in power supply, organizations use _____ systems, which provide an alternative power supply for a short time, as soon as a power network fails.
Fill in the blank(s) with the appropriate word(s).
Concentration, backward and forward integration, and related and unrelated diversification are which type of strategy?
a. growth b. grand c. combination d. turnaround
A movie theater owner embedded brief messages during trailers before showing the feature film. The messages, which flashed on the screen for such a short time that moviegoers were not consciously aware of them, urged consumers to "Drink Coke" and to "Eat Popcorn," encouraging them to visit the snack lobby. Research has shown what about such messages?
A. Subliminal perception enables marketers to motivate consumers to take an action. B. Subliminal messages were deemed illegal by the Federal Trade Commission at the time these were shown in the movie theater. C. Selective perception overrides advertising messages. D. Selective exposure is difficult for marketers to surmount. E. Subliminal messages have limited effects on behavior.