In the United States, the two giants in the telephone industry in the decade of the 2010s are:
A) T-Mobile and Sprint Nextel.
B) Verizon and AT&T.
C) BellSouth and SBC.
D) GTE and Cingular.
B
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The four Ps are commonly known as
A. the marketing mix or uncontrollable forces. B. the environmental or controllable factors. C. the environmental or uncontrollable forces. D. the marketing mix or controllable factors. E. environmental factors, both controllable and uncontrollable.
The three types of off-price retailers are: independents, factory outlets, and corporate chains
Indicate whether the statement is true or false
Marketers interested in offering customer value can:
A. offer products that perform B. give the consumer facts C. offer organization-wide commitment to service and after-the-sale support D. avoid unrealistic pricing E. do all of these
Copyright is the legal protection afforded intellectual property, including drawings, movies, and maps
Indicate whether the statement is true or false