Discuss the four components of a resilient organizational culture.
What will be an ideal response?
Psychological safety, deep social capital, diffused power and accountability, and access
to broad resource networks.
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In the action section of the AIDA plan, what should be included in an application letter?
A) Salary range B) References C) Personal characteristics that apply to the targeted position D) A request for an interview E) Date you will follow up for an interview
According to the text, which of the following is not one of the developments that is encouraging managers to consider organizational designs such as reengineering, virtual corporations, and horizontal corporations?
A. A growing customer preference for custom-made rather than mass-produced products. B. Increased diversity of cultures and countries. C. Faster technological change. D. The rapidly changing business environment caused by increased global competition. E. Pressure to maintain alignment between the organization and its global and hypercompetitive environment.
Marketers generally are not obligated to include measurement in the process of creating a successful communication campaign
Indicate whether the statement is true or false
Firms sometimes acquire bonds or capital stock of other entities for their expected returns (through interest, dividends, and price appreciation) without any intent to exert influence or control over the other entity. Which of the following is/are not true?
a. U.S. GAAP and IFRS presume that the acquisition of any amount of bonds, and the acquisition of less than 20% of the voting stock of another entity implies an inability to exert significant influence or control. b. Firms may classify such securities as debt securities held for short-term profit (IFRS uses the term held-for-maturity investments). c. Firms may classify such securities as trading securities (IFRS uses the term financial assets at fair value through profit or loss). d. Firms may classify such securities as securities available for sale (IFRS uses the term available-for-sale financial assets). e. all of the above