Advertising expenditures by U.S. corporations
A. average only about 2.5 percent of sales.
B. are higher for newspaper advertising than television advertising.
C. must be approved by an advertising agency that is registered with the Federal Trade Commission.
D. are lower than in other countries.
E. are highest for business product companies (as a percent of sales).
Answer: A
You might also like to view...
According to the text, qualitative data are data routinely collected by supermarkets and other outlets with electronic checkouts
Indicate whether the statement is true or false
Which of the following is true of marketing ROI?
A) Marketing ROI uses only those marketing factors that can be measured in dollars. B) Marketing ROI ignores customer-centered measures of marketing impact, such as customer acquisition and retention. C) Marketing ROI is easier to calculate than financial ROI. D) Marketing ROI cannot be assessed in terms of standard marketing performance measures, such as brand awareness, sales, or market share. E) Marketing ROI measures the profits generated by investments in marketing activities.
All of the following would be potential bargaining chips for a salesperson during negotiations EXCEPT:
A. training availability. B. optional equipment to provide. C. products available from competitors. D. extra services to offer. E. price flexibility.
You are the manager of a grocery store (supermarket) that sells a varied menu of prepared foods like pizza, wings, sandwiches, salads, sushi, hot meals, Chinese food, and other foods besides your other grocery items. Identify some of your indirect competitors.
What will be an ideal response?