Denthrill Inc., a company that manufactures toothpaste, conducts a survey to find out the most important factor that consumers look for while buying toothpaste
Through the survey, it is found that consumers are most particular about the flavor of the toothpaste. Taking this into consideration, Denthrill Inc. introduces a variety of flavored toothpaste in the market. Which of the following has the company used to satisfy its target market?
a. Consumer behavior
b. International marketing
c. Economic factors
d. Global adaptation
ANSWER: a
Denthrill Inc. modifies its toothpaste based on consumer behavior in the target market. Consumer behavior describes how consumers make purchase decisions and how they use and dispose of products. The study of consumer behavior also includes factors that influence purchase decisions and product use.
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