In a speech, logos refers to the
A) audience's expectations of a speech.
B) emotional appeals in the speech.
C) audience's judgments of the speaker's character.
D) substance and structure of the speech's ideas.
E) purpose and thesis of a speech.
D
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In the planning and implementation stages of public relations, strategic PR practitioners will commonly do which one of the following?
a. Base new strategies on what was most effective in the past. b. Refer to the research it is conducted in relation to the problem or challenge. c. Take into consideration the best practices from other similar-sized organizations. d. Relate their actions to organizational goals.c
What are the dangers of relying on social media as a source of information?
What will be an ideal response?
Which of the following is NOT one of the strategies used by cable to make themselves more attractive to advertisers?
a. Shared demographic or psychographic interest in programs and channels b. Zoning c. Roadblocking d. Lift
Camila is preparing for a speech on road safety rules. She wants to present information that has proximity for her audience. In this scenario, which of the following strategies can be adopted by Camila?
a. She can present facts and statistics on the number of accidents that occur all over the world. b. She can discuss a recent accident that took place in their locality. c. She can explain how road safety rules have evolved over the period of time. d. She can list the rules and regulations that should be followed.