. Stakeholders who have both urgency and legitimacy but lack the power to influence are considered:
a. dormant stakeholders
b. discretionary stakeholders
c. dependent stakeholders
d. definitive stakeholders
c. dependent stakeholders
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Stock investors view equity as a claim against the company that must be satisfied before they get a return on their money
a. True b. False Indicate whether the statement is true or false
Under the accounts receivable aging method, the balance in Allowance for Uncollectible Accounts must be considered prior to adjusting for estimated uncollectible accounts
Indicate whether the statement is true or false
You are the public relations practitioner charged with encouraging all organizational employees to participate in the company's recycling program. To do this, you create a campaign slogan: "Recycle for us; recycle for Earth"
This slogan is likely to resonate in what type of organizational culture? A. High Masculinity – Because men tend to recycle more than women B. Low Masculinity – Because this kind of culture rewards nurturing and cooperation C. High Individualism – Because you need specific individuals to engage in the desired behavior of recycling D. Low Individualism – Because the slogan is appealing to the collective "us" and "the Earth" E. Both B and D are organizational cultures in which this slogan would resonate
Which of the following is NOT a true statement about the implementation stage?
A. It involves putting the program into operation. B. It requires coordination of action and communication strategies and tactics. C. It is the third step in the public relations strategic planning process. D. It requires lots of time, effort, and money. E. It comes after the planning and programming stage.