What is the difference between cash basis accounting and accrual basis accounting?
What will be an ideal response
Cash basis accounting records revenues only when cash is received and expenses only when cash is paid. Accrual basis accounting records revenues when earned and expenses when incurred.
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In what ways can brand extensions improve the odds of new-product success?
What will be an ideal response?
The percentage of people willing and able to buy ultra luxury cars in China is much lower than
that of Britain. Yet Rolls Royce is marketing its cars in China far more intensely than in any other region. Which of the following explains this phenomenon? A) People in China are more likely to pay more for ultra luxury cars than people in developed nations. B) China and other Asian countries have a larger upscale potential than Europe. C) Market segmentation is easier in Asia as they have a large diverse population. D) Transport and shipping to Asian countries is extremely easy and costs very little.
Which of the following is not an advantage of the budgeting process?
A) It can help management identify potential bottlenecks. B) It can help facilitate goal congruence throughout the organization. C) It encourages management to focus on the past and not be distracted by current activities of the organization. D) It encourages communication among various departments in the organization.
Fordham Hardware is known for its consensus buying center culture. Recognizing this corporate culture, someone attempting to sell to Fordham Hardware should
A. attempt to facilitate the collective agreement of all members of the buying center. B. focus exclusively on the head of the buying center. C. focus on providing information to and making the sales approach to the one decision maker. D. address the concerns of all buying center members but understand there is just one decision maker. E. attempt to get one "friend" on the committee to support his products.