______ creates the problem of polarization.

a. Dualism
b. Valence
c. Activity
d. Intensity


a. Dualism

Communication & Mass Media

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Describe the three characteristics of interpersonal attraction identified by McCroskey and McCain

What will be an ideal response?

Communication & Mass Media

How are media kits most often used?

A) For breaking news B) For major events C) For major product launches D) For crises E) Both B and C.

Communication & Mass Media

The local fire department may consider physical ability in its hiring process because a firefighter must be able to carry heavy loads. This is an example of a(n) ________, or legally legitimate, reason why an exception to federal employment law may be made.

A. bona fide B. ill advised C. acceptable D. correct

Communication & Mass Media

Informal communication consists of all of the following EXCEPT

A. downward communication. B. emergent networks. C. natural social interactions. D. the grapevine.

Communication & Mass Media