A business person paid his influential state senator $25,000 to influence other legislators to pass a bill favorable to his business. This payment would not be illegal if the bill related to prescription drugs
Indicate whether the statement is true or false
F
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Strategic plans promote consistency of action among the firm's managers worldwide and encourage them to consider the ramifications of their actions in the firm's other geographic and functional areas.
Answer the following statement true (T) or false (F)
Describe the five principles central to service design thinking?
What will be an ideal response?
Intel's biggest obstacle in its Pentium chip flaw was:
a. The cost of replacement. b. Admitting that there was a problem and acknowledging it to the public. c. The hit to earnings if the sales were not made. d. Both a and c e. None of the above
Venus Airlines sends out mailers and e-mails to its customers announcing promotional airfares. Which of the following combinations of promotional media is Venus using?
A. advertising and direct marketing B. direct marketing and personal selling C. advertising and sales promotion D. sales promotion and public relations E. sales promotion and direct marketing