Which psychologist developed reflected appraisal theory?
A. William James
B. William Haney
C. Charles Cooley
D. Charles Darwin
C. Charles Cooley
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Though marketers may make long-term gains with high-pressure selling tactics, this approach can do serious damage to short-term customer relationships
Indicate whether the statement is true or false
Answer the following statements true (T) or false (F)
1.Recruiting is the actual first step in matching employees to jobs. 2.An organization engaged in selection is either trying to get people inside the company to apply for different job openings or to get outsiders to join the company 3.The labor market is the external pool of candidates from which an organization draws potential employees. 4.“Can we find the right number and types of employees if we recruit locally?” is the first question an organization should ask when considering expanding the reach of recruiting efforts. 5.Internal recruiting involves recruiting current employees or people the employees know.
How does MPR interact with other corporate communication functions? Provide a brief example to illustrate your answer
What will be an ideal response?
Gerry always purchases clothing made by S&G Clothing. He tells others about how much he likes their clothes and the high levels of quality maintained by S&G. When a shirt he purchased turned out to be defective, instead of switching to another clothing company, he gave S&G a chance to fix the problem and still shops there. Which dimension of brand equity does Gerry demonstrate?
A. perceived quality B. brand assets C. brand awareness D. brand loyalty E. brand association