Radio broadcasts had no effect on record sales

Indicate whether the statement is true or false.


Answer: False

Communication & Mass Media

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Terrell believes he is going to fail his final exam. What question can help him avoid this self-fulfilling prophecy?

a. "Why do I care about the outcome?" b. "Why am I making these predictions?" c. "Why do I think I have to do better?" d. "What have other people done to contribute to this feeling?" e. "Have I predicted this behavior before?"

Communication & Mass Media

You are helping your boss review potential influencers who want to be part of the new Oreo campaign. You noticed one influencer has been known for buying followers. Your boss likes this particular influencer, but wants your opinion. Based on your understanding of influencer marketing, what would be your recommendation?

What will be an ideal response?

Communication & Mass Media

Which of the following is not one of the four primary types of persuasive claims that can be developed through a presentation to convince?

a. Opinion b. Value c. Conjecture d. Fact

Communication & Mass Media

The movies first important comedienne was

a. Marie Dressler. b. Lucille Ball. c. Mabel Normand . d. Mary Pickford.

Communication & Mass Media