Which one of the following is considered to be an appraisal cost?
A) cost of quality audits
B) cost of supplier programs
C) cost of rework
D) cost of process design
A
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Mentors in the workplace provide which type of support for their mentees?
A. academic support B. defensive support C. career support D. financial support
Which two elements of the expectancy theory are measured in a range from -1 to +1?
a. Effort and Valence b. Instrumentality and Expectancy c. Instrumentality and Valence d. Valence and Expectancy
The ABC inventory classification approach is used for?
a. Dependent demand inventory b. Independent demand inventory c. Both dependent and independent demand inventory d. Neither dependent nor independent demand inventory
The four steps in the building brand equity include: (1) developing positive brand awareness and ________; (2) establishing a brand's meaning in the minds of consumers; (3) eliciting the proper consumer responses to a brand's identity and meaning; and (4) creating an intense, active, and loyal consumer-brand connection.
A. incorporating higher value in products B. an association of the brand in consumers' minds with a product class or need lowering the price of products C. easing consumers' decision making D. creating market modification