The four steps in the building brand equity include: (1) developing positive brand awareness and ________; (2) establishing a brand's meaning in the minds of consumers; (3) eliciting the proper consumer responses to a brand's identity and meaning; and (4) creating an intense, active, and loyal consumer-brand connection.
A. incorporating higher value in products
B. an association of the brand in consumers' minds with a product class or need lowering the price of products
C. easing consumers' decision making
D. creating market modification
Answer: B
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Which sampling technique can increase representativeness, is easier to implement than simple random sampling and does not require a sampling frame (Table 11.4 in the text)?
A) stratified sampling B) systematic sampling C) cluster sampling D) area sampling
The ________ states that if a written contract is a complete and final statement of the parties' agreement, any prior or contemporaneous oral or written statements that alter, contradict, or are in addition to the terms of the written contract are inadmissible in court regarding a dispute over the contract.
A. main purpose exception B. leading object exception C. parol evidence rule D. equal dignity rule
A seller with voidable title can transfer good title to a good faith purchaser for value
Indicate whether the statement is true or false
Jealous Frog Toys paid its nine employees a total of $432,586.40 during 2016. All employees have worked there for the full calendar year and reached the FUTA wage base during the first quarter, taxes were deposited. The employer contributed $12,470 to Section 125 plans during the year (payments exempt from FUTA). Jealous Frog Toys is located at 783 Morehead Street, Fargo, ND 68383, phone number
701-555-3432. The owner is Noah Jackson, and the EIN is 73-4029848. Complete Form 940 for Jealous Frog Toys. The form was signed and submitted on January 7, 2017. What will be an ideal response?