For any topic, a more forceful, passionate style of delivery is generally expected by

a. large audiences in big rooms
b. audiences in small meeting rooms
c. online audiences
d. student audiences in classrooms


Answer: a. large audiences in big rooms

Communication & Mass Media

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Japanese people are likely to judge a neutral facial expression as compared to a smiling expression as

A) more intelligent. B) less attractive. C) more sociable. D) less intelligent.

Communication & Mass Media

Answer the following statements true (T) or false (F)Answer the following statements true (T) or false (F)

1. An FCC license is not required to operate a radio station that has a signal reaching only two or three miles from its transmitter in the United States. 2. Cable television began in the late 1940s because mountains and other barriers prevented local television station signals from reaching some people’s homes. 3. Cable television regulation is in the hands of city governments exclusively; the U.S. Congress has adopted no cable television laws. 4. Cable and MVPD laws allow franchising authorities to require local cable systems to provide access channels for public, educational, and government use.

Communication & Mass Media

Negative ads, especially savage ones criticizing an opponent and often playing fast and loose with context and facts, are called

A) negativism. B) public relations. C) attack ads. D) viral advertising.

Communication & Mass Media

________ is the factor in a person?s credibility that refers to his or her being perceived as

believable and honest. Fill in the blanks with correct word

Communication & Mass Media