Corporate bonds
A) offer a predictable return to investors in the form of interest or coupon payments.
B) maintain their value even in periods of changing interest rates.
C) appreciate in value as the maturity date nears.
D) lose value at the maturity date nears.
Answer: A
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Alex has determined that along the share-development path, his business should perform at an 80% level in product preference, 50% in intentions to purchase, 90% in product availability, and 70% in rate of purchase
If the share potential index for Alex's business is 20%, at what level of product awareness should his business perform? A) 63% B) 80% C) 54% D) 88% E) 42%
Which of the following is not recommended as a merchandise location practice?
A. Retailers should strategically place impulse and demand/destination merchandise throughout the store, so they can increase the chances that a customer will shop the entire store and focus on the merchandise with a high GMROI. B. Retailers should place merchandise with a high GMROI at or close to the store entrance to attract customers' attentions and sell fast. C. Retailers should display high GMROI products at the right-hand side of the store. D. A retailer should strategically cluster complementary products together to facilitate multiple purchases. E. Retailers should display some of their most compelling merchandise in the strike zone to create a desirable first impression of the store.
Conflict that occurs among firms at the same level of the marketing channel is known as ________ conflict
A) multitiered B) horizontal C) vertical D) prolonged E) financial
Jay's Limo Services paid cash dividends of $100. Which of the following general journal entries will Jay's Limo Services make to record this transaction?
A.
| Common Stock | 100 | |
| Dividends | 100 |
B.
| Dividends | 100 | |
| Cash | 100 |
C.
| Cash | 100 | |
| Dividends | 100 |
D.
| Cash | 100 | |
| Common Stock | 100 |
E.
| Dividends | 100 | |
| Retained Earnings | 100 |