Which element of the marketing mix deals with supply chain management?
A. promotion
B. price
C. place
D. product
E. production
Answer: C
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Which of the following methods of collecting survey data is the least popular?
A) telephone interview B) mail interview C) observational interview D) electronic interview E) personal interview
Marketers are most likely to recognize an action as unethical when:
a. there is a greater degree of agreement among managerial peers that the action is harmful. b. there is a long time gap between the action and the onset of negative consequences. c. fewer individuals in the organizations are likely to get affected by the action. d. top managers exercise little control over the organizational culture.
In which revenue model do third parties such as brokers generate money?
a. intermediation revenue model b. licensing revenue model c. franchising revenue model d. professional revenue model
If a person declares personal bankruptcy for the second time, they are usually automatically discharged from all their debts within
A) 9 months B) 18 months C) 24 months D) 36 months E) 72 months