Which of the following is an exception to the privity rule?
A) rights of a plaintiff to sue an employer when their employee causes damages
B) rights of a plaintiff to sue a parent for damages their child caused
C) rights of a beneficiary of a life insurance policy to sue an insurance company if they are not paid
D) rights of a lender to sue a wife for the debts of her husband
E) all of the above illustrate the privity rule
C
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What is a potential successor auditor's responsibility for communicating with the predecessor auditors when dealing with a prospective new client?
A. The successor auditors have no responsibility to contact the predecessor auditors. B. The successor auditors need not contact the predecessors if the successors are aware of all available relevant facts. C. The successor auditors should contact the predecessors regardless of whether the prospective client authorizes contact. D. The successor auditors should obtain permission from the prospective client to contact the predecessor auditors.
Marketing communications budgets tend to be higher when conditions include ________
A) high channel support B) hardly any change in the marketing program over time C) products purchased infrequently and in large quantities D) differentiated products and nonhomogeneous customer needs E) easily reachable customers
There are five stages in the consumer purchase decision process. The fourth stage is ________.
A. option testing B. information search C. alternative evaluation D. purchase decision E. problem recognition
Marketers often use generational marketing because members of a generation tend to share the same ________
A) lifestyle B) income and social class C) outlook and priorities D) psychographics and usage patterns E) geodemographics