Nathan and Ty were both raised in the small town of Cushman, Alabama. Many of their friends at their university inaccurately assume that they behave and think in the same way because they grew up in the same small town

This inaccurate assumption is rooted in
A) similarity.
B) figure-and-ground organization.
C) proximity.
D) ethnocentrism.
E) closure.


C

Communication & Mass Media

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Donna finds herself agreeing with the speaker who has come to talk to her class about why they should start buying more locally produced foods as she notices that a lot of her classmates are nodding while he speaks and seem to be in agreement with him. Donna was most likely using what strategy to make her decision?

a. liking heuristic b. evaluation of the message strength c. credibility heuristic d. consensus heuristic

Communication & Mass Media

Which of the following would not be an appropriate theme for magnification?

A) overcoming obstacles B) unusual accomplishment C) benefit to society D) self-serving motives

Communication & Mass Media

A public relations audit investigates the public relations position of an organization. Which of the following is correct?

a) This study is used only used to measure a company’s standing internally b) Sometimes this has been called identifying the key memberships in the organization c) This stakeholder analysis is usually conducted via personal interviews with all employees in each department d) This study involves conducting a corporate image study

Communication & Mass Media

Secure Attachment, which is when the caregiver responds in a consistently attentive and loving way to a child, increases the likelihood that the child will grow and develop healthy, loving relationships.

a. true b. false

Communication & Mass Media