Which of the following statements is not true? Audience ratings are
a. estimates of viewing or listening
b. based on a sample of the population
c. useful in negotiating advertising rates
d. subject to a certain degree of error
e. used only to measure local audiences
e.
You might also like to view...
?Meanings don?t reside in the words themselves, but in the ways in which communicators use
the words.? Explain what this statement means and give an example to illustrate it. What will be an ideal response?
Why are chronemics important and how are chronemics influenced by culture?
What will be an ideal response?
The old saying "Opposites attract" suggests which reason for forming relationships?
a. appearance b. similarity c. complementarity d. reciprocity e. exchange
Which of the following was NOT among the characteristics identified by a large study at a public university of students who completed an introductory communications course?
A. increased comfort with others' perceptions of them B. increased ability to reason with others C. increased confidence in communication situations D. increased athletic performance