If you are writing an article on a murder case, which of the following sources do you need the most?
A. one of several detectives who handled the case
B. the witness to the murder
C. one of the murderer's three brothers
D. the head of the law firm that reopened the case
B. the witness to the murder
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_____ is the process of constructing an audience profile that assesses audience members' sociological or demographic characteristics to estimate their attitudes, values, and beliefs
Fill in the blank with the appropriate word.
The media constantly influence our thoughts and feelings, whether or not this influence is apparent to others. The effects are called:
a. manifested effects b. process effects c. fluctuation effects d. subliminal effects
One difference between Nielsen ratings and television quotient data (TvQs) is that TvQs measure
a. likeability and recognition. b. total households. c. persons using television. d. differences between large and small markets.
Shaw would argue that which of the following "requires mutual influence?"
A. buzzing B. gestures C. interaction D. primary needs