Selling a customer with a checking account a home improvement loan is an example of:
A) operational CRM.
B) direct marketing.
C) cross-selling.
D) cross-channel promotions.
E) sales force automation.
C
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Effective report writers use ________ to introduce sections that include important or complex topics and ________ to help readers absorb the information they just read
A) foresight; reflection B) inclusive ideas; deductive reasoning C) hedging sections; forecasting sections D) informational taglines; summary statements E) preview sections; review sections
Which of the following would most likely improve coordination between marketing and sales?
A) Salespeople should directly participate in the development of new products. B) Salespeople should participate in marketing planning sessions by sharing firsthand customer knowledge. C) The sales force should strategize promotional strategies and be the primary decision makers about marketing. D) Marketing managers should field test new promotion strategies before the sales team. E) The marketing and the sales departments should conduct annual job rotations.
A company can use public relations internally as well as externally
Indicate whether the statement is true or false
Products for which buyers are willing to spend much time comparing stores and brands for differences in prices, product features, and services are called ____ products.
A. unsought B. specialty C. service D. convenience E. shopping