Advertising is a business of ______.

a. selling
b. creativity
c. ideas
d. fun


c. ideas

Communication & Mass Media

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________ is/are the system or learned patterns of knowledge, beliefs, values, attitudes, norms, and behaviors that people share

a. Mores b. Culture c. Diversity d. Ethnocentrism

Communication & Mass Media

Many American companies provide little or no training before sending their workers overseas.

Answer the following statement true (T) or false (F)

Communication & Mass Media

One's ability to exert influence over others based on his or her ability to penalize group members who do not comply, such as a boss who can require workers who arrive late to do undesirable tasks, is called

A. expert power B. reward power C. referent power D. coercive power

Communication & Mass Media

According to the ________ principle, the cause–effect pattern emphasizes the effects; the effect–cause pattern emphasizes the causes

A) recency B) complexity C) primacy D) spatially

Communication & Mass Media